Niche French fragrance brand BDK Parfums takes its first external investment from LVMH Luxury Ventures.WHO: Founded in June 2016 by David Benedek, BDK Parfums has built a name for itself as a fragrance house building contemporary classics like Gris Charnel and Pas Ce Soir. A modern twist on French perfumery is its core value. The brand’s offerings are launched under four distinctive collections: Collection Parisienne, Collection Matières, Collection Azur, and Collection Exclusive. Its product offering also includes candles, hair perfumes, and laundry care. The brand opened its first flagship store on Rue Saint-Honoré in Paris in 2024. BDK operates in 45 countries and with France as its largest market, followed by the United States and Germany.LVMH Luxury Ventures looks for minority investment opportunities in the most emblematic and cult brands across the luxury sector, operating notably in fashion, leather goods and accessories, beauty, watches and jewelry, hospitality, wine & spirits, and beyond. Businesses remain independent and entrepreneurs are encouraged to stay true to their vision, preserving the authenticity and integrity of their brand.WHY: The investment will fuel international expansion, opening flagships, product launches, and building the team.IN THEIR OWN WORDS: “This investment occurs at a key moment in our history. It will allow us to grow while remaining true to our founding spirit, and to keep promoting our vision of exceptional perfumery. For all these reasons, we are proud to announce this strong partnership.